Build a commission only creator army.
Drag a sticker to move it. With the keyboard, the arrow keys move it and Enter picks the next one.
Brand logos scroll automatically. Focus this row to pause scrolling.
Distribution done programmatically.
From brief to payout in four steps.
Post a program
Set a brief and choose how creators get paid.
Pick your videos
Review submissions and approve the ones you want to run.
Launch your ads
Run approved videos on Meta, TikTok, Google, and Snapchat.
Pay your creators
Track results and pay creators automatically through Stripe.
Built for results.
Ads, creator pay, and operations in one place.
Run creator ads.
Launch on Meta, TikTok, Google, and Snapchat from one place.
Pay for results.
Choose flat fees, ad-spend share, CPM, or per-result pay.
Conversions
Know what converts.
See results by creator, video, and campaign.
Send samples.
Ship products through Shopify or share a discount code.
Manage every client.
Run client workspaces with approvals built in.
Build with Lucra.
Use the REST API and MCP server in your own product.
Questions, answered.
A few things to know before you start.
Who is Lucra for?
Brands and partners running paid social, the creators they work with, and developers building on creator ads.
How does attribution work?
The Lucra pixel, tracked links, and creator codes tie every signup, install, or sale to the creator video behind it, alongside the ad platforms' own reporting.
Do I need my own ad accounts?
Yes. Ads run from your connected Meta, TikTok, Google, and Snapchat accounts, so spend goes straight to the platforms and the data stays yours.
How much does Lucra cost?
No subscription or seat fees. Lucra takes 1.25% of ad spend or attributed sales, dropping to 0.5% as you grow.
Can I build on Lucra?
Yes. Everything in the app is in the REST API and MCP server, with webhooks, so you can run programs, creators, and payouts from your own product.
How do creators get paid?
They connect Stripe once. Flat fees, performance pay, and bonuses pay out automatically, with no minimum.
Is Lucra free for creators?
Yes. Creators never pay to join, take part, or get paid.